Bridge Course Information
Leveraging AI to Bridge the Gap Between Theory and Reality
Description:
How can instructors leverage AI to design and deliver a high-impact practicum that mimics the speed of global industry? This session explores a "real-time" pedagogical experiment spanning two courses: a completed Product Design (MKT364) course and a current, AI-intensive International Marketing (MKT365) course. By sharing both "wins and losses," this session provides a roadmap for faculty to embrace AI not just as a tool but as a co-pilot for rapid course innovation and a catalyst for professional student judgment. Attendees will receive an infographic mapping the professor's AI-enabled workflow evolution.
Teaching Effectiveness Framework Alignment: Pedagogical Content Knowledge
Dates and Times:
May 21, 2026 2:45 PM - 3:45 PM
Registration Deadline:
May 20, 2026 2:45 PM